Go To Where the Puck WILL Be, Not Where It Has Been

Go To Where the Puck WILL Be, Not Where It Has Been - Wayne GretzkyDon’t Chase the Real Estate Market – “Go To Where the Puck WILL Be, Not Where It Has Been”

One of my all time heroes growing up was Wayne Gretzky. Wayne scored an incredible 1,921 points in the National Hockey League and along the way rewrote the record book with 61 records that still remain untouched. At one point, the greatest player in the history of the game was asked how he did it and his response was “I skate to where the puck is going, not where it has been”.

Wayne’s advice not only applies to hockey, but it also applies directly to sophisticated property investing. I’m not the only one who uses that analogy: Warren Buffet once wrote in his annual letter to shareholders that he follows Gretzky’s advice and invests where the puck is going, not where it has been. So whether you play hockey or not, you can use this piece of advice when looking at the real estate market.

It has been proven that many investors make their decisions based on where the market (puck) is – and that is why they create average results while creating higher risk. Sophisticated investors understand that it doesn’t matter where the market has been, it all has to do with where the market is going. And once you identify its destination, you need to get there before the market does and you will do incredibly well.

Contact us today to find out where the puck is going and how you can benefit from investing in US real estate.

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